The Five Simple Hacks to Build Online Presence for Restaurants
The struggle to be successful among restaurants is fierce, and you will need to give everything on all fronts to ensure the success of the establishment,from finding the right location to acing the most effective marketing approach. However, the reality is not as scary as it seems and there are some provenhacks you can use to elevate your marketing game in no time!
1. Plan for online search results
The first golden step you should be taking once you have the business lockedand loaded, is to start creating an online presence for your establishment – and most of them are free! It is very common for people to search for places nearby and it is vital for your establishment to show up in the top results. You will have to make it a point that your business is listed in as many online food directoriesas possible. Start off with the basics such as Google Business and Zomato. Once you have created the account, remember to submit as many details as possible,including your opening hours, phone number and directions on Google Search and Maps.
2. Build a website
We are aware that starting a business may be your calling but you’re not so much a marketing whiz,however having a website can be ofa big help in marketing your establishment. A great website will add credibility and you can use your website to share more information about your establishment and promotions.
3. Get active on social media
Whether you like it or not, social media has become increasingly indispensable as a tool for food businesses and can help you reach a wider audience. However, you will need consistency in posting and to engage with your followers regularly to keep their attention. It may be a hassle navigating and keeping up with all the social media platforms out there, so we would suggest that if you are not big on this,narrow it down to one or two platforms.
4. Use email marketing
Another perfect vehicleto reach your customers is by trusty old email marketing. It is free and it creates a great consistent communication between you and your customers. Have them participate in your promotional campaign or it canbe a good way to get what’s happening out to them.
5. Encourage customers to take pictures
Keeping up with your social media game will not be enough if the effort only comes from the establishment itself;encourage your customers to do so too! This may surprise you but they might take better pictures than you and their postings may even help you gain more traction and raise your credibility. Just be sure to provide “instagram-worthy” looking food and picture-perfect drinks!
Now, you are ready to take off and elevate your marketing game and if you have any questions, please drop us a message or email!